Design Qandy
An identity you stand inside.
A spatial sonic identity for a luxury interior design house. The product is space, so the identity was composed as space. Built from the sounds of the making rather than from instruments.
The brief
A client arrives at Design Qandy with a dream and leaves with a room. The identity had to carry that whole arc rather than the finished object at the end of it, and it had to be dimensional, because dimension is what the practice sells.
What shipped
Design Qandy sells space. So we composed the identity as space. The Sonic Particle distils the three principles of the practice, each leading into the next, so the structure of the melody is the structure of the work. The melody moves through desire, search, belonging, reflection, creation and attainment, which is the client's journey rather than the finished room. Its texture is the labour itself: pencil scribbles, mouse clicks, drops of sweat falling like hammers over wood, metal and glass. It is composed in three dimensions for ordinary headphones, and putting them on is part of the piece.
Listen
The audio for this case is not published yet.