Kard
A finance brand that sounds nothing like one.
Campaign music for an Amsterdam fintech whose prepaid card is built to replace pocket money.
The brief
Kard aims a prepaid credit card at teenagers, with the stated goal of replacing pocket money. The sound had to blend into that audience's own lifestyle. Anything that read as finance advertising would have been heard as their parents' category.
What shipped
The card is built to replace pocket money, so anything that sounded like finance would have been heard as the parents' category. The score sits inside what the audience already plays. Electro rock carries the digital video campaign, cut with sonic FX that mark the product moments without announcing them. It arrives as music first.
Listen
The audio for this case is not published yet.